Love Hemp
Feel the calm
Client:
Love Hemp
Year:
2022
Type:
Creative Direction
,
Campaign
“This is a hugely exciting moment for Love Hemp and our journey to become a global leader in CBD wellness products" Tony Calamita, Co-founder & CEO, Love Hemp
Project Description
Creative Director for Love Hemp’s first advertising campaign with British boxing icon Anthony Joshua. Work included brand strategy development, joint value proposition, campaign concept development and activations.
The national campaign featured a TV advert on ITV, on-demand platforms, including ITV Hub, All 4 and Sky, print media adverts in Metro nationwide, and multiple outdoor advertising formats in London, Manchester, Liverpool, and the Northeast.
“This is a hugely exciting moment for Love Hemp and our journey to become a global leader in CBD wellness products. We are privileged to have the support from our investor and ambassador, Anthony Joshua, as we work to educate everyone on the benefits of premium CBD products for achieving optimal health and wellness,” added Tony Calamita, co-founder and CEO of Love Hemp.
Credits
Client
:
Love Hemp
Agency
:
Gobi
Creative Direction
:
Jon Scott
:
