Sight Scotland
Tackling sight loss
Client:
Sight Scotland
Year:
2020
Type:
Creative Direction
,
Identity
"Our new names and identity will help us to stand out and clearly communicate who we are and what we do" Mark O’Donnell, Chief Executive, Sight Scotland
Project Description
Rebuilding an iconic brand from the ground up.
The new brand identity marked the beginning of a transformational journey. Embracing a bold new image centred around inclusivity, compassion and hope, based on the proposition “Together, we can tackle vision loss.”
Campaigns rolled out across social media and through printed resources on busses, trains, and taxis. The complete refresh resulted in a more profound affinity between Sight Scotland and its community.
Market research just six months after the rebrand revealed that the Sight Scotland name already had higher public recognition than the legacy name Royal Blind.
Shortlisted for the prestigious Change Project of the Year award at the UK-wide Charity Times Awards.
Credits
Client
:
Sight Scotland
Agency
:
Fabrik
Creative Director
:
Jon Scott
:
