Lord's Taverners

Re-focused the programme’s key messaging platform, placing the individual at the centre. Messages of helping individual participant enjoy sport and to develop their self-confidence and life skills in a supportive and safe environment support the strategy.  The new name ‘Super 1s’ acts as both a self declaration and a call to action; “I’m a Super 1”, “Are you a Super 1?

The new name builds a stronger link to the England Cricket Board’s county disability cricket programme, ‘Super 9’s’, establishing a clearer pathway for participants who want to go on to play and compete at county level.

The results
100% success in the project objective to secure a partnership with the England Cricket Board. The game changing £2m partnership made life-changing disability cricket accessible in every county in England and Wales as part of the biggest investment into a disability cricket programme.

Year one the results were significant. These included a 375% increase in regional hubs, 159% increase in participants and a 60% increase in funding.

Transform Awards Europe 2020 Winner for ‘Best naming strategy’ and ‘Best visual identity by a charity, NGO or not-for-profit.